Shopify is one of the most advanced eCommerce platform on the web. They made online selling easier and the integrations of Facebook and Google tracking are built-in to the system.
How to Implement Single Facebook Pixel ID
Using the default or native integration of Shopify. You can just add your PIXEL ID and Shopify will do the magic. Yes that’s right! You don’t need to implement all the Standard events needed to track Product Views (ViewContent), AddToCart, InitiateCheckout and Purchase. Let’s go ahead and add the Pixel ID.
1. Go to Shopify Dashboard.
2. Click Online Store > Preferences
3. Paste your Facebook Pixel ID on the field. (Guide on How to get your Facebook Pixel ID)
4. Save and you’re done.
As I said, once you added the Pixel, Shopify does the magic it support Product Catalog events or Dynamic Product add implementation instantly. The only downside I know when using the default integration is that The value of PURCHASE conversion doesn’t include the TAXES.
How to Implement Multiple Facebook Pixel in Shopify
There are instances that you wanted to implement two or more Facebook Pixels in your store. One of the reason is when you have multiple advertiser or agencies working in your store or sometimes you just wanted to have a backup pixel.
This Shopify TrackifyAPP works if you’re willing to pay a $20 monthly subscription.
There’s a pretty straight-forward solution to this and below is a step by step tutorial that will help you achieve multiple Pixel implementations.
7. To verify, visit your store URL and using Facebook Pixel Helper (Pixel Helper is a Chrome Extension, you can install it to verify if your pixels are firing.)
9. Save and you’re done.
If you want to add more then repeat the steps and you’re good to go.