Getting the Pixel Code
1. Go to your Ad Account and click the Burger Menu.
2. Click All Tools > to expand the menu.
3. Then, click Pixel
Most of the time it’s hidden from Frequently Used Menu and most of the newbie to Facebook Adverts doesn’t know that All Tools contains all other important links.
4. On Pixel section, click Set up and choose Manually Install the Code Yourself
5. Copy the Pixel Code
6. Now that you have the Pixel Code on your clipboard. Go to your website and paste the code before the </head> tag.
NOTE: You may need a Web Developer or Analytics Specialist to install this for you. Or read the article I wrote on how to implement this in WordPress Platform, or grab a copy of my other eBook, Facebook Pixel Implementation.
If you’re using WordPress CMS, follow this step by step guide on How to Implement Facebook Pixel in WordPress.