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You are here: Home / Tutorials / Facebook / How to Verify if Facebook Pixel is Firing or Working Properly

How to Verify if Facebook Pixel is Firing or Working Properly

September 15, 2018 by John Dela torre Leave a Comment

Reading Time: 2 minutes

Verifying Facebook Pixel is one of the most important part when implementing your Facebook Pixel. The steps to make sure it’s firing and working properly is pretty simple and yet so many pixel users doesn’t know how to check their pixel.

I created this article to give you a very quick yet detailed step-by-step instructions on how to do it.

Facebook Pixel Helper Extension for Chrome Browser

1. First requirement is the open your Google Chrome Browser.
2 Click on this link FB Pixel Helper
3. Add it to your Chrome Extension.
4. Once done, go to your website where you want to verify the Pixel code.
5. You should be able to see the Pixel Helper Icon at the end of the Address Bar.

6. If the Pixel turn to green , it means your pixel is working.
6. If you’re tracking an event with extra or custom event parameters. You need to expand the pixel to verify if it cotains correct value.

7. If the Pixel turn to YELLOW ! Exclamation icon, it means that one of your custom event parameters doesn’t matched the required data. Like Product Catalog Feed IDs. Remember that even the Pixel has a warning, the event still triggered and recorded.

8. If the Pixel turn to RED w/ ! Exclamation icon, it means you have an error in your pixel script. Most of the time it’s just a missing closing javascript tag like ” (quote) or ‘ (single quote) so make sure you check those.

That’s it! You learned to verify Facebook Pixel.

Categories: Facebook, Tutorials

About John Dela torre

Being a web enthusiast and lifestyle entrepreneur, John has ten years of experience as an Analytics Specialist/Web Developer. He also specializes in visual concepts and designs, expert in Facebook Pixel Tracking & Marketing, Google Analytics, & Google Tag Manager. He also have a solid experience in SEO & SEM.

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